
Those of you who know me know that random things tend to happen to me all the time. Like, I once went to a charity function for Hurricane Katrina victims, and found myself in the middle of an S&M fundraiser party. Apparently, people in the scene like to raise cash for good causes. Who’d have thought?
Anyway, the reason I bring that whole thing up is because I was at my coffee shop, getting my work on, when a guy came up and started asking me about a specific type of Mac software (which I happen to have). We started talking a little, and he mentioned that he’s moving to Vermont next week to do some volunteer work for a nonprofit called 1% For the Planet . A random coincidence, considering I write for this blog on a pretty regular basis.
So, I looked the group up and discovered that they’re one of the coolest environmental nonprofits in America. Their mission is to get corporations to donate 1% of their annual sales to environmental groups around the world. They’re not even interested in keeping the money, they just want to create a greener community by facilitating donations to green causes. Pretty sweet, eh?
Thus far, there are nearly 1,000 companies that have voluntarily signed up. To find out which companies in your area donate their 1%, click here . If enough people do business with these companies, it will put pressure on other corporations to follow suit. After all, one of the ten principles of economics is that people (and businesses) respond to incentives. So, let’s create a financial incentive for companies to go green!












